week 1
Discovery in Manhattan
On-site workshop at your office or our NoMad HQ. Brand, audience, IA, competitor audit, design direction. Half day minimum; two days for flagship projects.
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§ · web design · new york
Web design agency, New York.
A design-led web agency for NYC fashion-editorial, financial-services, and media brands. Editorial aesthetic, Core Web Vitals green on launch, WCAG 2.2 AA. NoMad HQ, Eastern Time, same-day Mon-Fri 9-6 ET.
On this page
Editorial standard, NYC audience.
NYC web-design briefs split between three camps: fashion-editorial brands (the Hearst and Condé Nast aesthetic), financial-services and fintech landing pages, and emerging media properties. Your audience reads The New Yorker, watches Bloomberg terminals daily, and stopped clicking DTC ads years ago. The design bar is the highest in the US.
Our NYC work leans editorial: real typography, restraint on motion, magazine-grade photography. Core Web Vitals and WCAG 2.2 AA are the floor. We design from our NoMad HQ with in-person Manhattan discovery. For the broader NYC context, see our main New York agency page.
in short
- Editorial standard: real typography, restraint on motion, magazine-grade photography.
- Built for three NYC audiences: fashion-editorial, financial-services and fintech, emerging media.
- Core Web Vitals and WCAG 2.2 AA are the floor; visual ambition sits on top.
- Cadence: week 1 discovery in Manhattan, weeks 2-4 design directions, weeks 5-10 build with Friday demos, week 11-14 launch and 90-day monitoring.
- SEO preservation: pre-audit, verbatim-forward metadata, 301 redirects, daily rank monitoring for 90 days.
Eastern Time. The same clock as our New York HQ.
New York runs on Eastern Time (ET). That's the same clock as our NoMad HQ, where your project is managed. A full working day overlaps, so in-person sessions and tight feedback loops are real. The clock below shows the window we share.
Four brand archetypes. One design bar.
Four NYC archetypes drive the work. DTC fashion in NoMad and DUMBO. Dual-channel beauty balancing retail and direct. Financial-services and B2B SaaS that read credible to investors. Hospitality and media needing brochure-plus-booking. All four meet the same editorial bar.
DTC fashion and apparel in NoMad and DUMBO. You're outgrowing Shopify's starter themes. We build custom themes that match your brand book without losing Shopify admin speed: photography-forward PDPs, strong lookbook sections, press coverage surfaces. See our web design for New York brands.
Financial-services and B2B SaaS in Flatiron, Hudson Square, Midtown. Your design has to look credible to a Series B investor or a Fortune 500 procurement lead. We build readable, typographically serious sites. No illustrations of smiling people at laptops. SoFi and Ramp tier polish.
Beauty and wellness spanning DTC and retail. You serve both Sephora and direct. Your site needs to work for retail buyers checking the store locator and DTC customers navigating subscriptions. We handle dual-flow navigation without clutter.
Hospitality, lifestyle, and media. Hotels, restaurants, wellness studios, private clubs, and emerging media need brochure content plus booking or membership flows. We design typography and layout around your editorial photography, letting imagery lead.
In-person discovery. Weekly demos.
Every NYC web redesign runs a fixed cadence. Week 1: on-site discovery. Weeks 2-4: three design directions refined into your system. Weeks 5-10: build with a working demo every Friday ET. Weeks 11-14: Tuesday launch plus 90-day monitoring and a recovery report.
weeks 2-4
Direction + system
Three design directions for the homepage and one interior template. Reviewed on-screen together (never a PDF sent to inbox); the chosen direction is refined into the design system.
weeks 5-10
Build with weekly demos
Every Friday ET: a working demo of real code in a real environment. Response SLA: same-day for review questions Mon-Fri 9-6 ET.
weeks 11-14
Launch + 90-day recovery
Tuesday ET launch (never Friday). Rank and CWV monitored daily for two weeks, weekly after. A day-90 written recovery report closes the project or transitions to retainer.
No ranking left on the table.
Most agencies cause a 30 to 60 percent post-redesign traffic drop. We prevent it with a three-phase plan.
Phase 1: pre-audit. Full Google Search Console URL inventory, top-500 keyword ranking export, and on-page audit of every ranking page before any design work starts.
Phase 2: forward + map. During build, every ranking URL carries its title tag, meta description, and H1 forward verbatim; a 301-redirect map is built for every changed URL; a CWV budget is enforced so launch-day performance clears Google's ranking threshold. We validate against PageSpeed Insights and a WCAG audit, both green before launch.
Phase 3: monitor. Daily rank monitoring for 90 days post-launch plus a written recovery report at day 90. NYC fashion brands frequently time launches around the New York Fashion Week calendar; we plan the cutover around it. Reach the team at +1 (917) 998 8141 or book a 30-minute NYC design call.
a New York design pitch
"NYC brands ship to the most design-literate audience in the country. The work has to clear an editorial bar and a Core Web Vitals bar at once. Ambition on top of the floor, never instead of it."
Prasun Anand, CEO & Founder
9
years
2K
brands
55+
countries
NoMad
US HQ, Manhattan · same-day ET response
accredited & verified
§ FAQ · questions
Five answers on NYC web design.
Do you have a team in New York?
Yes. New York is our US HQ. Senior designers and engineers staff all projects on Eastern Time. Discovery happens on-site in NoMad, Flatiron, or DUMBO. Retainer clients get quarterly in-person design reviews. Build and iteration run remote with weekly recorded walkthroughs. Response SLAs: same-day Mon-Fri 9-6 ET, with expedited handling for emergencies.
What New York brand categories do you specialize in?
Four categories: DTC fashion rebuilding from Squarespace or early Shopify, financial-services and B2B SaaS in Flatiron and Midtown needing investor-credible sites, beauty and wellness across retail and direct channels, and hospitality and media needing brochure-plus-booking experiences. All four demand one thing: editorial standard design without compromising Core Web Vitals or accessibility.
How do you handle SEO preservation for a New York brand redesign?
Three phases protect you from the 30-60% traffic drop most agencies cause. Phase one: we audit your Search Console inventory, top 500 rankings, and every ranking page. Phase two: during build, titles, meta, and H1s carry forward verbatim. We map every URL change with 301s and enforce a CWV budget for launch day. Phase three: daily rank monitoring for 90 days plus a written recovery report.
How does New York pricing compare to regional agencies?
We're competitive with mid-market NYC design shops, less than Manhattan boutiques (Gin Lane, Ueno, Red Antler), and below enterprise (Huge, R/GA). We scope every project to your requirements, not a rate card. Every quote ties to a written spec with a formal change-request process. We don't publish tiers because IA complexity, custom theme work, and SEO-preservation scope all move the number.
Can we meet in person in New York?
Yes. Discovery happens on-site in Manhattan at your office or our NoMad HQ. Retainer clients get quarterly in-person design reviews. Week-to-week work happens via weekly recorded demos and Slack. Same-ET hours keep the cadence tight without unnecessary meetings.
Book a 30-minute NYC design call.
Eastern Time hours, in-person Manhattan discovery from our NoMad HQ, editorial design on a CWV-and-WCAG floor. Scoped quote within 48 hours.
No sales pitch · we'll tell you honestly if a refresh beats a full redesign · scoped quote inside 48 hours
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Senior PR & Comms Manager · New-york · 13 posts on the site
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