decline 01
CBD & cannabis.
Payment-processing and ad-policy mismatch with our preferred stack. We refer to specialist agencies that handle Authorize.net + Cannmart-style workflows.
§
§ · industries
Thirty-two industries. One editorial practice.
From beauty and fashion to B2B and SaaS, every industry we ship into has its own compliance math, conversion math, and retention math. We do not pretend otherwise.
§ 01 · the short version
Every industry has its own math.
Two kinds of industry work live on this page. First, software & product development: we design and build retail platforms, fintech products, learning platforms, and healthcare & wellness apps as custom software. Second, ecommerce & Shopify verticals: twenty DTC categories where we run storefront, retention, and compliance playbooks.
A beauty brand’s conversion rate is not a B2B distributor’s. A lending platform’s architecture is not a wine shop’s. So the thirty-two pages below are the ones where we’ve shipped enough projects to know the specific tactics, compliance rules, tools, and operating models that actually matter. Not the generic advice.
Most projects ship on Shopify or Hydrogen, with Klaviyo, Stripe, and the Core Web Vitals targets at web.dev as the baseline. Sector benchmarks come from Shopify’s State of Commerce and Klaviyo’s retention research. Claim discipline follows the FTC Endorsement Guides.
in short
- Thirty-two industry pages across two rails. Software development runs from retail and fintech to manufacturing, creator platforms, agencies, and nonprofits. Twenty Shopify verticals run from beauty and fashion to B2B and non-profit.
- Every vertical carries its own playbook: compliance math, conversion benchmarks, platform stack, and one of nine named operating methods.
- Sector benchmarks come from Shopify State of Commerce and Klaviyo retention research, not made-up “industry averages”.
- Compliance discipline per vertical: MoCRA for beauty, FDA FSMA for food, DSHEA for supplements, CPSIA for kids, FTC for claims.
- US-first targeting with a deep international footprint: 2,000+ projects shipped across 55+ countries.
32
industries
9
named operating methods
2,000+
projects shipped
55+
countries served
§ 01b · filter
§ 01c · rail 01 · software & product development
Software we build by industry.
Custom platforms, web and mobile apps, and SaaS products, scoped to your sector’s real constraints. That means payment architecture for fintech, SCORM and accessibility for learning platforms, HIPAA-aware handling for health data, and inventory and POS reality for retail. You get senior NY + Delhi teams, a six-week delivery cadence, and published pricing guides. That last one you won’t find on most dev-shop industry pages.
s1 · commerce platforms
Retail Software.
Custom ecommerce platforms, POS integration, inventory systems, headless commerce, marketplaces, and retail analytics.
read the industry →
s2 · payments + platforms
Fintech Software.
Payment integrations, digital wallets, lending platform MVPs, trading dashboards, and KYC onboarding flows. PCI-aware by default.
read the industry →
s3 · learning platforms
EdTech Software.
LMS and course platforms, cohort software, student portals, assessment engines, SCORM/xAPI tooling, and mobile learning apps.
read the industry →
s4 · health + wellness tech
Healthcare Software.
Wellness apps, telehealth MVPs, patient portals, booking systems, and habit trackers. The patient-facing layer, HIPAA-aware.
read the industry →
s5 · supply chain
Logistics Software.
Fleet & dispatch, warehouse management, fulfillment automation, last-mile tracking, and supplier portals.
read the industry →
s6 · proptech
Real Estate Software.
Listing platforms, IDX/MLS-style search, tenant portals, viewing schedulers, and brokerage CRMs. Fair-housing-aware.
read the industry →
s7 · hospitality
Restaurant Software.
Online ordering, reservations, loyalty apps, kitchen displays, and POS integration for restaurants and hotels.
read the industry →
s8 · sportstech
Fitness Apps.
Workout and coaching apps, league management, fan engagement, wearable integrations, and live class streaming.
read the industry →
s9 · media + creators
Creator Platforms.
Membership platforms, content subscriptions, live-streaming MVPs, community apps, and creator storefronts.
read the industry →
s10 · consultancies + agencies
Agency Software.
Client portals, proposal & billing automation, PSA tooling, and white-label dashboards. We run our own firm on software we built.
read the industry →
s11 · industrial
Manufacturing Software.
ERP customisation, asset tracking, CPQ & quoting, dealer portals, production dashboards, and field service apps.
read the industry →
s12 · social impact
Nonprofit Software.
Donor management, volunteer platforms, grant tracking, fundraising campaigns, and impact reporting dashboards.
read the industry →
§ 02 · cluster 01 · beauty, fashion, lifestyle
Visual-first DTC: where brand is the product.
Six verticals where merchandising, type hierarchy, and visual UX decide whether the cart closes. This is high-AOV, photography-heavy, returns-sensitive work. Beauty pages account for MoCRA facility-registration and ingredient-disclosure requirements. Jewelry and furniture work runs against FTC mail-order timing and substantiation rules.
01 · cosmetics & skincare
Beauty & Cosmetics.
Shade matching, refill subscriptions, MoCRA-ready compliance, retail dual-channel. Shopify Plus for scaling clean-beauty DTC.
By Beau S.read the industry →
02 · apparel & streetwear
Fashion & Apparel.
Drop calendars, size & fit UX, Loop exchange flows, EU GPSR compliance, wholesale parallel. Season as a calendar, not a content plan.
By James O.read the industry →
03 · fine jewelry
Fine Jewelry.
High-AOV UX, ring sizing, insured shipping, engraving personalisation. Appointment booking for bespoke. $15K to $180K monthly patterns.
By Arjun S.read the industry →
04 · home + kitchen
Home & Lifestyle.
Rooms-first merchandising, AR visualisation, oversized-parcel shipping, bundled kitchenware / decor catalogs.
By Asmit G.read the industry →
05 · furniture
Furniture & Decor.
LTL + white-glove shipping, financing, AR room placement, returns-to-re-home flows for high-ticket furniture.
By Akhilesh T.read the industry →
06 · handmade
Crafts & Handmade.
Made-to-order workflows, materials provenance, maker profiles, limited drops. The Maker Method for slow-commerce pricing power.
By Rohan K.read the industry →
§ 03 · cluster 02 · food, drink, wellness
Consumable DTC: where retention is the business model.
Six verticals where the first purchase is a test and the fifth purchase is the business. The work is subscription architecture, consumption-cadence tuning, and compliance under real regulatory scrutiny. That runs from FDA Nutrition Facts updates for F&B brands to DSHEA structure / function rules for supplements and ShipCompliant for wine.
07 · F&B + CPG
Food & Beverage.
Cold-chain logistics, FDA FSMA compliance, specialty food DTC, subscription-kit design for specialty brands.
By Oliver H.read the industry →
08 · roasters
Coffee & Tea.
Roast-date freshness, flavour-profile discovery UX, single-origin storytelling, cafe wholesale. The Roast Method for 65% six-month retention.
By Ria N.read the industry →
09 · wine + spirits
Wine & Spirits.
Age + state verification, ShipCompliant, wine-club allocation mechanics, 3-tier system pressures. The Allocation Method.
By Vikram R.read the industry →
10 · supplements
Health & Wellness.
DSHEA compliance, claim substantiation, subscription design for functional supplements and nutraceutical brands.
By Vikram R.read the industry →
11 · pet
Pet.
Consumption-cadence tuning, breed / life-stage / weight segmentation, AAFCO labelling, Amazon + Chewy parallel.
By Aanya B.read the industry →
12 · baby + kids
Baby & Kids.
Age-stage merchandising, CPSIA safety compliance, subscription boxes, gift registry, parent-intent SEO. The Stage Method.
By Noah F.read the industry →
§ 04 · cluster 03 · vertical commerce
Specs, catalogs, fitment.
Four verticals where catalog depth, technical correctness, and return / RMA math decide the economics. The buyer reads tables, not captions. Catalog data follows schema.org Product conventions, with ACES/PIES for fitment and ISBN-13 for books. Outdoor gear that crosses into kids’ categories runs against CPSC toy-safety testing thresholds.
13 · electronics
Consumer Electronics.
Spec tables, 3-tier RMA flows, warranty-as-retention. Audio, wearables, smart home, accessories, charging, small appliances.
By Vikash C.read the industry →
14 · publishing
Books & Publishing.
ISBN catalog, pre-order mechanics, author / imprint pages, multi-format SKUs, trade portal. The Shelf Method.
By Zoe C.read the industry →
15 · aftermarket
Auto Parts & Accessories.
YMM fitment, VIN decoder, core-exchange workflows, ACES/PIES catalog, dealer portal. The Fitment Method.
By Kabir B.read the industry →
16 · outdoor
Outdoor & Sports Gear.
Seasonal drops, fit UX, repair & warranty programs, dealer portals, sustainability claims. The Trail Method.
By Ben S.read the industry →
§ 05 · cluster 04 · platform, B2B, mission
Where commerce looks different.
Four verticals where the job is not “sell one unit to one person”. It is annual contracts, cohort enrollment, grant reporting, or mission transparency. Shopify B2B handles company accounts and NET-30; Klaviyo handles cohort lifecycle. Each vertical ships with provider markup per Google’s Organization structured-data spec so AI engines can identify the legal entity behind the offering.
17 · wholesale + trade
B2B & Wholesale.
Shopify Plus B2B, NET-30 terms, company accounts, catalog pricing, approval workflows, NetSuite integration.
By Akhilesh T.read the industry →
18 · B2B SaaS
SaaS Marketing.
PLG funnel design, onboarding activation, demand gen, attribution, SEO + content for self-serve and sales-assist.
By Shariqqread the industry →
19 · online learning
EdTech & Courses.
Cohort enrollment windows, drip-content gating, certification, institutional bulk-seat sales. The Cohort Method.
By Kai W.read the industry →
20 · 501(c)(3)
Non-profit & Cause.
Donation + merch cart, tribute giving, recurring-membership engine, grant-reporting transparency. The Impact Method.
By Asmit G.read the industry →
The five we get most.
Not seeing your industry above? The answers below cover ninety per cent of the cases we get asked about: three filters (compliance fit, platform fit, operating-method fit), nine named operating methods, and a four-vertical decline list.
How do you decide whether you can serve an industry well? +
Three filters. One: the regulatory and compliance math has to be a problem we've already solved more than once. Think DSHEA for supplements, AAFCO for pet, ShipCompliant for wine. Two: the platform fit has to match what we ship into, meaning Shopify Plus, Hydrogen, or custom Next.js. Three: the operating model has to be one of the nine we've named, like the Roast Method, the Allocation Method, or the Stage Method. If two of three fail, we refer out.
What are the named operating methods you reference on each industry page? +
Nine named methods so far: the Roast Method (coffee), the Allocation Method (wine), the Maker Method (handmade), the Stage Method (baby + kids), the Shelf Method (books), the Fitment Method (auto parts), the Trail Method (outdoor), the Cohort Method (EdTech), the Impact Method (non-profit). Each is a documented playbook for the specific math, compliance, and merchandising patterns that win in that vertical.
Do you only work in the thirty-two industries listed? +
We ship Shopify and custom commerce work in any vertical that doesn't hit our four declines (CBD, adult, MLM, firearms). The thirty-two industries listed are the ones we've shipped enough projects in to have a documented playbook. Outside those, the work runs on first principles rather than a method: same six-week cadence, same team, just less institutional pattern memory.
How does the engagement work once we sign? +
Six-week cadence, same as every other engagement. Discover (week one), Design (weeks two and three), Build (weeks three through five), Launch (week five), Optimize (week six). Two live calls a week, async on Slack between. Friday note every Friday with what shipped, what's next, and what's blocked. Read the full cadence on the Services hub.
Why don't you list more industries? +
Because honest specialisation is more useful than a long list. The thirty-two pages here are ones we'd happily defend in a stakeholder meeting. We know the compliance math, the conversion benchmarks, the platform stack, and the named operating method. Adding industries we've shipped only one or two projects in would be a marketing claim, not a specialisation. The list grows when the case-study count for a vertical reaches three or more.
§ 07 · not on this list
Industries we don’t take.
Four verticals we decline by default. Not because the work is unserious. The math, the compliance, or the platform fit doesn’t match what we do well.
decline 02
Adult & age-restricted novelty.
Shopify’s Acceptable Use Policy restricts several categories we’d otherwise build for. Not a moral judgement, just a platform fit issue.
decline 03
MLM / network marketing.
The downline / compensation-plan architecture is a different domain than what Shopify is built for and not a pattern we specialise in.
decline 04
Firearms, ammunition, high-risk.
Payment-processor availability and platform TOS realities take these off the table on our preferred stack.
§ 08 · your industry
Industry-fit before engagement-fit.
Thirty-minute call. We talk the specifics of your industry math, not generic Shopify advice. If the fit is wrong, we refer out.
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