Pet buyers subscribe. Tune the cadence.

We build and run the operating stack for pet food, treat, supplement, and accessory brands selling direct to consumer. That means Shopify or Shopify Plus storefront engineering, subscription tuned to consumption cadence by breed and weight, AAFCO compliance, and multi-channel operations.

We handle breed and life-stage segmentation via onboarding quiz and Klaviyo flows, run Amazon and Chewy alongside your DTC store, and build retention flows timed to when the bag actually runs out.

Our five-layer operating model for DTC pet brands builds from the ground up. Cadence mismatch kills retention before any downstream layer compounds.

Start with consumption-tuned cadence, because a 30-day default on a 45-day bag drives churn. Layer in breed and life-stage segmentation (Chihuahuas and Great Danes don't eat the same way). Add AAFCO compliance for regulatory surfaces. Build retention with skip, swap, pause, and membership tiers. Sync everything across Amazon, Chewy, and Petco.

Pricing is scoped to engagement shape. Pet brand audit: 2 weeks. Kibble Cycle Method build on Shopify Plus: 10-14 weeks. Subscription retention engagement: 6-8 weeks. Full pet partnership: 12 months with a dedicated pod. Book a 30-minute call and we send a scoped quote within 48 hours. Scope moves price, not the conversation.

AAFCO, the Association of American Feed Control Officials, sets the nutritional adequacy statements required on US pet food labels. We render the complete-and-balanced statement from a metafield and store the guaranteed analysis as structured data that populates your product pages and feeds downstream retailers.

Any therapeutic or structure-function veterinary claim routes through a citation-backed review workflow. We're engineers and designers, not veterinary regulatory counsel. We build the workflow; your regulatory lead signs off.

Consumption math is simple: bag size divided by daily dose. For a 4lb bag fed to a 20lb dog at 1 cup per day, it lasts about 28 days. We set cadence at 26 days so the new bag arrives 2 days before the bowl runs dry.

The breed and weight profile from your onboarding quiz feeds into this calculation automatically. Skip, swap, and pause controls live one tap away from the account page and every transactional email.

Target monthly churn under 4 percent and skip rate under 20 percent.

Yes. Most pet brands above a certain scale run DTC plus Amazon plus Chewy, with Petco and PetSmart portals for retail-trade brands. Shopify is your source of truth; catalog data, ingredient panels, and AAFCO statements syndicate to Amazon, Chewy, and retail feeds automatically.

Inventory allocation protects DTC stock from collapsing during Amazon Subscribe and Save spikes. Your DTC channel stays the highest-margin with subscription depth; Amazon and Chewy are discovery and defensive positioning.

Yes. The pet profile quiz is the highest-conversion acquisition asset for DTC pet brands. We build a 6-8 question flow (species, breed, age, weight, dietary restrictions, activity) that outputs a starter kit recommendation and auto-populates your subscription cadence.

Quiz answers feed into Klaviyo segments so every future email references the pet by name. Completion runs 55-75 percent under 90 seconds. The output lives on the customer record in Shopify, persisting across visits and informing all downstream retention flows.

Three triggers tell us you need Plus. First: subscription complexity. Consumption-tuned cadence, membership tiers, and quiz-driven segmentation hit standard Shopify limits past a certain SKU count. Second: multi-channel. Amazon and Chewy integration with inventory allocation runs more cleanly at Plus.

Third: retail. The B2B portal for Petco, PetSmart, and distributor ordering only lives at Plus. We assess fit on your intro call against those three triggers, not revenue alone.