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Platform comparisons.

Honest head-to-head decision guides for the platform choices DTC and SaaS founders actually face. Migration risk, total cost of ownership, B2B parity, performance benchmarks — no affiliate links, no platform bias.

Nine head-to-head decision guides.

Eight ecommerce platform comparisons and one mobile-framework decision, written from the operator's seat — not from a Shopify Partner playbook or a WordPress evangelist's blog. Each guide opens with the honest fit-by-stage answer, walks the migration risk register, and ends with a decision matrix you can apply to your own situation. We ship code on every platform listed; the recommendations reflect what we'd build, not what we'd sell.

How to read a comparison guide.

Start with the fit answer. Each guide opens with the honest "Pick X if you're under $Y revenue and need feature Z" answer. If your situation maps to one of those bullets, skim the rest as confirmation and stop. Don't over-research.

Read the migration risk register if you're on the older platform. The risk register lists every category where the migration can fail — data integrity, SEO recovery, B2B reordering, app compatibility, payment-rail switching — with the historical failure rate and the mitigation we use. If your business has high stakes in one of those rows, factor the mitigation cost into the migration budget.

TCO is at $1M and $10M GMV brackets. Most platform TCO calculations skip the variable costs (transaction fees, app rentals, hosting headroom). Our TCO models include them, and the answer flips between platforms depending on which bracket you sit in. Anchor on your own GMV.

No affiliate links anywhere. We're a Shopify Plus Partner but earn nothing from your platform choice. The comparison verdict is what we'd recommend; the build engagement is separate.

Stuck on the decision?

30-minute call. Bring your GMV, your category, and your current platform; we'll walk you through the comparison and give an honest recommendation. No pitch.

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