Sell the room. Not the SKU.

A home goods ecommerce agency builds and runs the operating stack for a home, lifestyle, decor, textiles, or kitchenware brand selling direct to consumer. The core is Shopify or Shopify Plus storefront engineering, rooms-first merchandising and navigation, and AR visualization via Shopify AR or model-viewer.

On top of that sit set bundling and complete-the-look upsells, oversized and parcel-split shipping logic, and registry and wishlist mechanics for wedding and housewarming flows. Klaviyo retention is tuned to home-goods purchase windows. Wholesale portal integration covers brands selling to design trade and retail.

Our five-layer operating model for DTC home brands. Room navigation comes first, because buyers shop by space, not by category. Set bundling comes second, because AOV rises through curation.

AR visualization is third: in-room placement drops return rate on large items 28 to 40 percent. Shipping logic is fourth, because oversized and multi-parcel routing is where margin leaks. Registry and wishlist land fifth, because gift conversion is 2 to 3 times DTC baseline. The order is bottom-up for a reason: a brand merchandised by category with an oversized shipping blind spot will never compound.

Pricing is scoped to engagement shape. Home brand audit: 2 weeks. Rooms-First Method build on Shopify Plus: 10-14 weeks. AR and visualization engagement: 4-6 weeks. Full home-brand partnership: 12 months with a dedicated pod. Book a 30-minute call and we send a scoped quote within 48 hours. Scope moves price, not the conversation.

Shopify AR uses the USDZ and GLB model formats natively via the model-viewer web component. We commission 3D scans or renders for your SKU catalog, optimise each model for web delivery under 5MB, and embed it on the PDP. One tap places the item in the buyer's room on iOS and Android.

The numbers hold up. Return rate on items above a size threshold drops 28 to 40 percent. Conversion rises 18 to 26 percent on SKUs with AR enabled versus the same SKU without. For most home brands, the upfront cost of 3D asset creation pays back inside six months.

Three layers. First, a per-SKU shipping class stored as a metafield: parcel, oversized parcel, LTL freight, or white-glove. Second, cart logic that splits an order into multiple shipments when items cross classes, so the buyer never pays LTL rates on a parcel item. Third, threshold free shipping by zone, so the AOV math actually works for the brand.

We integrate ShipStation, Shippo, or direct carrier APIs, then layer specialty freight brokers like uShip or XPO for LTL lanes. Margin recovery on shipping typically runs 5 to 9 points of revenue.

Yes. Registry is a distinct conversion engine for home brands. Wedding, housewarming, baby, and gift registries let a buyer curate a list that others can purchase from. Gift conversion on registry items runs 45 to 65 percent versus standard DTC.

We build registry functionality natively on Shopify through apps like Giftnote, Gift Ship, or a custom integration. Klaviyo flows run separately for the registry owner and the gifter, because the two buyer types need different messaging.

Primary navigation is rooms: living, bedroom, kitchen, bath, outdoor, office. Category filtering sits inside each room. A buyer shopping for a bedroom sees bedding, lighting, rugs, art, storage, and accessories in one place.

The complete-the-look upsell fires within the room context, not a generic related-products shelf. AOV rises 18 to 32 percent on rooms-first navigation versus category-first, measured across home brands we have rebuilt.

Three triggers. First, catalog size: over 300 SKUs with multi-variant rooms and configurations hits standard Shopify theme limits. Second, wholesale: a design trade and retail portal only runs cleanly at Plus.

Third, international: Shopify Markets and Markets Pro with per-region pricing and compliance are simpler at Plus. We run the fit assessment against those three triggers on the intro call, not against revenue alone.