shape 0140%
Greenfield builds
From-scratch launches. Brand to backend, six-week first ship.
- Avg. fee: $35K - $120K
- Avg. timeline: 6-12 weeks
- Conversion to retainer: ~60%
§
§ · portfolio
Portfolio. 2,000+ brands. 55+ countries.
Eight years of work, condensed. Three named flagships, 53 industry and city archetypes, and a long tail we don't list publicly.
§ 01 · the short version
Three flagships, fifty-three archetypes, a long tail.
This page is the overview. The depth lives under /case-studies/, where you'll find the metric breakdowns, architectural decisions, and launch-day numbers.
Read this page if you want to know what kind of work we ship and what verticals we ship it into. Read the case studies if you want the receipts.
The portfolio spans roughly 2,000 brands across 55+ countries since 2017. Three are named flagships, clients who asked to be featured because the work landed and they want the credit going both directions.
Forty-three are archetype case studies. An archetype is a pattern stitched together from 3-8 anonymised engagements in the same vertical, so we can talk publicly about what worked without breaking client trust. Everything else stays private. That ratio is on purpose: we want each thing on the public portfolio to actually mean something.
2,000+
brands shipped
55+
countries served
3
named flagships
43
archetype studies
§ 02 · flagship clients
Three named clients, eight-figure outcomes.
These are the three clients who agreed to be named publicly. Each ran the full Discover, Design, Build, Launch, Optimize cadence, and each came back for a second or third engagement.
The metrics below are MRR or revenue, not vanity numbers. The case study pages have the full timeline.
flagship · clean beautyDTC
Emani
$2M MRR
From $0 · 18 months
Mineral cosmetics replatform onto Shopify Plus. Subscription-led launch, retention build, content engine. Featured DTC clean-beauty flagship.
Plus
Subscription
Retention
Read full case
flagship · athleticDTC
Big Game Sports
$850K MRR
3.4x growth · 11 months
Athletic apparel rebuild on Shopify Plus with custom B2B portal for team buying. Headless storefront, paid media rebuild, lifecycle on Klaviyo.
Headless
B2B
Klaviyo
Read full case
flagship · fragranceDTC
Noble Paris
$420K MRR
From $30K · 9 months
Niche perfumery launch on Shopify with editorial brand system. Sample-size discovery loop, founder-led content, EU-first growth.
Brand
Sampling
EU launch
Read full case
§ 03 · by industry
Ten industries, deep stacks each.
The portfolio clusters into ten verticals. Each card shows the cluster size and links to the archetype case study for that vertical - a pattern page describing what works in this category, with metrics from 3-8 anonymised clients. The full industries hub has more detail on category-specific stacks.
vertical
Fashion & apparel
~340 brands
vertical
Beauty & personal care
~280 brands
vertical
Food & beverage
~210 brands
vertical
Jewelry
~180 brands
vertical
Home & living
~170 brands
vertical
Pet
~140 brands
vertical
B2B / industrial
~210 brands
vertical
SaaS
~190 brands
vertical
EdTech
~120 brands
vertical
Health & wellness
~160 brands
Cluster sizes are approximate, rounded to the nearest 10. The remainder fits into smaller verticals not separately listed.
§ 04 · by geography
Six anchor markets, 55+ countries served.
Six anchor markets account for around 80% of revenue. The remaining 20% is spread across 49 other countries: brands launching DTC into a new region, expat founders working from somewhere unusual, and partner agencies that subcontract specific scopes to us.
| Market | Team time | Brands shipped |
|---|---|---|
| United States | ~38% | ~720 brands |
| United Kingdom | ~14% | ~280 brands |
| Canada | ~6% | ~140 brands |
| Australia | ~9% | ~210 brands |
| India | ~8% | ~280 brands |
| Germany | ~5% | ~110 brands |
| Other 49 countries | ~20% | ~260 brands |
§ 05 · by engagement type
Four engagement shapes.
Most of the work breaks into four shapes. Greenfield builds and replatforms together account for ~70% of revenue; retainer engineering and audits make up the rest. The split has been roughly stable for the last three years.
shape 0230%
Replatforms / migrations
Shopify Plus, headless, custom → new stack with URL parity and SEO retention.
- Avg. fee: $50K - $250K
- Avg. timeline: 8-16 weeks
- Conversion to retainer: ~75%
shape 0320%
Retainer engineering
Monthly hour pool. Named lead, published backlog, SLA-backed support.
- Avg. retainer: $8K - $35K / mo
- Avg. tenure: 14 months
- Renewal rate: ~85%
shape 0410%
Audits + scopes
Paid technical or growth audits. Fixed fee, written report, no upsell pressure.
- Avg. fee: $4K - $12K
- Avg. timeline: 1-3 weeks
- Conversion to build: ~40%
§ 06 · questions
The four we get most.
If your question isn't here, ask on a discovery call. The deeper portfolio detail comes off-public after a one-page mutual NDA.
Why don't you list every client publicly? +
Most clients don't want a public agency-of-record disclosure. They prefer to look like the work was done in-house, and we respect that choice.
Public-listing every brand we've touched sends a bad signal to buyers. It implies a transactional shop, not an editorial studio.
The three flagships listed here are clients who explicitly asked to be featured. The 53 archetype case studies under /case-studies/ are pattern descriptions across multiple unnamed brands in a vertical.
Are the archetype case studies real or composite? +
Composite. Every archetype page carries a visible disclosure banner above the fold and a footer note labelling it as an industry pattern based on multiple anonymised engagements in that vertical. The brand name and identifying details are illustrative; the metrics, timelines, and operational changes are pulled from real data across 3-8 unnamed clients in the category. We do this so the reader gets pattern-level truth without us breaking confidentiality with any individual client.
Can I see specific industry work before booking? +
Yes. Once you've booked a 30-minute scoping call and we've signed a one-page mutual NDA, we can walk through 2-4 specific client logos in your vertical, share metrics, and put you in touch with one or two for a reference call. This is a normal part of how we earn the right to a written scope. We do this on call rather than on the public site to keep the client-side trust intact.
Do you do anonymized references on a paid call? +
We do paid reference calls with current clients. These are 20-30 minute calls where you ask about working with us and the client speaks freely.
The call is scheduled by us. The client is paid for their time at their normal day rate. The cost is invoiced to you up-front and credited against the engagement if you sign.
We don't do unpaid reference calls; they distort what the client says. We don't share unattributed quotes from past clients either. Anonymous testimonials are bad evidence.
§ 07 · start here
See the depth, then book a call.
The 56 case studies have the full metric breakdowns, timelines, and architecture decisions. Once you've found a vertical that matches your shape, the booking page sets up a 30-minute scoping call.
Published · Last updated .
