A Bristol B-Corp brand · £40K → £290K MRR.

This archetype is a slice of Bristol sustainable lifestyle DTC we ship into reliably: a B-Corp operator, certified or in process, at £40K MRR pre-engagement on a Shopify Basic stack. The sustainability story is strong. The store just does not sell it.

Three structural problems compounded the growth ceiling. First, the credentials that actually convert (PCR percentages, carbon-offset shipping evidence, B-Corp scores, supply-chain provenance) sat buried below the product photos instead of driving purchases.

Second, refill and returnable packs were costly to run yet invisible on site, despite clear buyer demand. No SKU-level merchandising, no flow architecture, no visible deposit-and-return pricing. Third, Klaviyo ran default generic-DTC flows, missing the refill-replenishment, deposit-return, and B-Corp voice triggers a circular brand needs.

Workstream 1 · Shopify Plus migration with sustainability surfaces. We migrated the store to Shopify Plus and rebuilt the theme so the sustainability surfaces sit above the fold: PCR%, carbon-offset shipping, B-Corp score, supply-chain provenance. Sourcing claims got structured schema.org markup. Conversion lifted from 1.6% to 3.0%.

Workstream 2 · Refill + returnable-pack programme. Custom Shopify Functions handle the refill-vs-new pricing logic, backed by deposit-and-return SKU mechanics and a returns-platform integration. Refill attach reached 38% of repeat customers within 7 months.

Workstream 3 · Klaviyo circular-DTC flow architecture. We rebuilt Klaviyo around circular mechanics. Refill replenishment timed to product lifespan. Deposit-return reminders. A B-Corp aligned voice across touchpoints, with refill-cohort and new-buyer segments. Email revenue share moved from 9% to 28%.

Workstream 4 · PCR-pack roll-out + supply-chain widget. A front-end widget now surfaces supply-chain traceability per SKU, PCR% per pack component, and certified offset partners. It became one of the top-three highest-converting page elements.

Workstream 5 · Bundle + refill-essential merchandising. We built bundle SKUs that group essentials with refill-cadence products. AOV moved from £38 to £62 across 12 months.

If your Bristol brand is a B-Corp or sustainability-led DTC between £25K and £100K MRR, with a strong story, buried credentials, no formal refill or returnable-pack programme, and basic Klaviyo flows, you match one of our most-shipped South West engagement shapes. The 12-week timeline holds steady. Metrics typically land within plus or minus 20 percent.

Five capabilities transfer directly. Shopify Plus migration with above-the-fold sustainability surfaces. Refill + returnable-pack programme infrastructure. Klaviyo circular-DTC flow architecture. The PCR-pack supply-chain traceability widget. Bundle merchandising built around refill essentials.

Every Bristol engagement starts with a 30-minute discovery call. You get scope, timeline, and budget in writing within 48 hours. We keep a GMT cadence, Mon to Fri.