Tagged: analytics
12 articles from the journal filed under this tag.
DTC Attribution After iOS 18: The 2026 Pillar
How DTC attribution actually works after iOS 18: server-side tracking, Meta CAPI, Consent Mode v2, MMM, incremental holdouts. The truth platforms hide.
Ecommerce Growth Playbook 2026: The DTC Pillar
The honest DTC growth playbook for 2026: blended CAC, contribution LTV, payback, channel allocation. The four equations that decide if you scale.
A/B Testing: Key to Conversion Success
A/B testing decides which conversion-optimization changes earn rollout. Here's the engineering approach: sample sizes, GA4 wiring, and segmentation that holds.
Top Strategies for Effective Conversion Optimization
A staged decision matrix for conversion optimization at $500K to $5M ARR. The metrics that actually predict lift, where to spend, and what to skip.
Northbeam vs Triple Whale 2026: The Honest Comparison
Northbeam vs Triple Whale compared on pricing, accuracy, attribution model, Shopify integration depth, and best-fit brand stage. Operator-led, no spin.
Meta CAPI Events Setup for Shopify Stores Guide 2026
Step-by-step Meta Conversions API setup for a Shopify store: native vs GTM SS vs Elevar, events dedup, customer match, event-match-quality targets.
Consent Mode v2 for Shopify: Google Setup Guide 2026
How to set up Google Consent Mode v2 on Shopify for GDPR, UK GDPR, and DMA compliance. Banner options, signals, server-side enforcement, Google tags.
Contribution LTV vs Revenue LTV 2026 | DTC Formula
Contribution LTV vs revenue LTV: what each measures, why revenue LTV misleads founders, how to calculate per-customer margin, and the CAC-ratio implications.
Blended CAC: The Honest Formula 2026
Blended CAC calculation guide for DTC and SaaS. The real formula, what to include and exclude, iOS 18 attribution adjustments, channel-level vs blended.
SaaS Onboarding Metrics: Activation + Aha Moment Guide
SaaS onboarding metrics that predict retention: activation rate, time-to-aha, day-1 and day-7 retention. How to define an aha moment and measure it.
Server-Side Tracking for Shopify 2026: Meta + Google
How to set up server-side tracking for a Shopify store in 2026: GTM Server, Meta CAPI, Google Enhanced Conversions. Why client-side is no longer enough.
CAC Payback Period for Ecommerce 2026 | The Formula
CAC payback period for ecommerce: how to calculate it, why it beats LTV for cash-constrained brands, healthy ranges, contribution margin and retention curves.
