A Chicago B2B industrial brand · $120K → $720K MRR.

This archetype is a Chicago B2B industrial brand we ship into reliably. Picture a manufacturer or distributor of industrial supplies, fittings, fasteners, or specialty parts working out of West Loop, Fulton Market, or Lincoln Park. It does $120K MRR, and most orders still arrive by ad-hoc phone, fax, and email. A small dealer network has no self-serve portal. A 30-year-old NetSuite ERP runs the business but talks to no one outside accounting.

The pre-engagement snapshot: $120K MRR on a Magento 1.9 store running on a single dedicated server. No NET-30 catalog pricing. Dealer onboarding happened by PDF and email. Manual order entry into NetSuite generated an 8 percent order-error rate.

Three structural problems capped the revenue. First, dealers ordered through a sales rep who keyed every line into NetSuite by hand. A 30-line wholesale order took 45 minutes and produced 2-3 errors per 100 lines. Second, customer-specific catalog pricing (negotiated per-account NET-30 terms) lived in a spreadsheet, not the storefront. Every dealer saw retail prices and had to phone for a quote. Third, the Magento 1.9 platform was end-of-life with no security patches; one breach away from a board-level incident.

Workstream 1 · Magento to Shopify Plus B2B migration. We exported the full SKU, customer, and order history from Magento 1.9 via Matrixify. Custom-attribute mapping covered the 12,000-SKU catalog. A full URL inventory plus a 301 redirect map preserved the SEO. See our Magento to Shopify migration methodology.

Workstream 2 · Shopify Plus B2B catalog + company accounts. We rebuilt the 84 dealer accounts as Shopify Plus company accounts. Each got its own catalog pricing tier, NET-30 payment terms, role-based admins, and an approval workflow. Shopify Functions manage the catalog pricing tiers. Dealers onboard themselves through a custom signup workflow.

Workstream 3 · NetSuite ERP integration with EDI. We built bi-directional sync between Shopify Plus and NetSuite for inventory, customers, orders, and invoices on the Celigo integration platform. EDI 850 (purchase order), 810 (invoice), and 856 (advance shipping notice) went live with the top 5 distributors. The order-error rate dropped from 8 percent to 0.9 percent.

Workstream 4 · Quote flow re-design. A custom quote-request flow now lives inside the storefront. Dealers request a quote, and sales reps get a notification with full context under a 24-hour response SLA. Accepted quotes convert to draft orders inline. Quote-to-cart conversion moved from 24 percent to 47 percent.

Workstream 5 · Dealer-portal launch + onboarding playbook. We ran a 12-week, dealer-by-dealer onboarding rollout with white-glove training and custom playbooks per dealer size. Sales reps stayed proactively on cover during the first month of self-serve. Dealer revenue uplift: +280 percent within 12 months.

If this sounds like your brand, the playbook transfers. The pattern: Chicago B2B industrial commerce in fittings, fasteners, specialty parts, or distribution at $100K-$300K MRR. You sit on Magento 1.9, BigCommerce, or a custom legacy platform, run NetSuite or SAP ERP, and serve a dealer network with no self-serve portal. Manual order entry pushes your error rate above 5 percent.

This is one of our most-shipped engagement shapes in Chicago. The 22-week timeline holds steady. The workstreams compress or expand in the same proportions, and the metrics typically land within plus or minus 25 percent of the archetype numbers.

Five capabilities transfer directly: Magento to Shopify Plus B2B migration with full SEO preservation, Shopify Plus B2B company accounts with catalog pricing per dealer, NetSuite ERP integration via Celigo with EDI 850/810/856, the custom quote-flow engine, and the dealer-portal onboarding playbook. Every Chicago engagement starts with a 30-minute discovery call. Central Time, same-day response Monday to Friday, 9 to 6.