Tagged: meta capi

3 articles from the journal filed under this tag.

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Journal · 11 May 2026 · 10 min read

DTC Attribution After iOS 18: The 2026 Pillar

How DTC attribution actually works after iOS 18: server-side tracking, Meta CAPI, Consent Mode v2, MMM, incremental holdouts. The truth platforms hide.

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Journal · 28 April 2026 · 10 min read

Meta CAPI Events Setup for Shopify Stores Guide 2026

Step-by-step Meta Conversions API setup for a Shopify store: native vs GTM SS vs Elevar, events dedup, customer match, event-match-quality targets.

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Journal · 28 April 2026 · 9 min read

Server-Side Tracking for Shopify 2026: Meta + Google

How to set up server-side tracking for a Shopify store in 2026: GTM Server, Meta CAPI, Google Enhanced Conversions. Why client-side is no longer enough.

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