An LA clean-beauty brand · $180K → $1.1M MRR.

This archetype is a slice of LA clean beauty we ship into reliably. Picture a skincare or wellness brand run from Venice, Melrose, or West Hollywood. Price points sit at $30-$120 across consumable routines: cleansers, serums, SPF, masks. Acquisition is creator-led, through micro-influencers in the wellness corridor. The brand voice is science-led, which demands education-first product pages.

The pre-engagement state: $180K MRR on a Shopify Basic theme. No subscription engine. Three Klaviyo flows. Generic PDPs that buried ingredient lists below the fold. And CAC creeping up after the iOS 18 attribution disruption.

Three structural problems held the revenue ceiling in place. First, consumable products had no subscription option. Every replenishment required a fresh purchase decision, and 60% of repeat-able revenue was lost.

Second, education-first PDPs did not exist. No ingredient cards, no science-explainer modules, no before-and-after evidence. The catalog page treated a $40 cleanser the same as a $90 serum. Third, creator partnerships ran ad-hoc with no attribution. The brand had no idea which creators drove what revenue.

Workstream 1 · Shopify Plus migration with SEO preservation. We start by protecting what already ranks. Theme export, URL inventory, a top-150 ranking export, and a full 301 redirect map came first. Post-launch organic dipped 4 percent in week 1 and recovered to baseline by week 3. GSC coverage was clean by day 14.

Workstream 2 · Education-first PDP rebuild. Custom theme work turned product pages into routine-led education. Ingredient cards, collapsible and INCI-named. A science-explainer module pairing founder and cosmetic-chemist commentary. Before-and-after evidence from real customer photos via Yotpo photo reviews, plus routine cross-sell ("pairs with..."). Conversion lift across hero SKUs: 38 percent.

Workstream 3 · Recharge subscription engine. We integrated Recharge for consumable essentials: cleansers, SPF, serum refills. Each SKU got its own interval mapping. Cleanser every 60 days, SPF every 90, serum every 45. A custom customer portal handled skip, pause, and swap. Subscription attach reached 38 percent of repeat customers within 6 months.

Workstream 4 · Klaviyo flow architecture. The flows did the heavy lifting: a welcome series (3 emails, education-led not promo-led), browse abandonment, cart abandonment, post-purchase routine setup, a replenishment timing reminder, and win-back. Spend-tier segmentation shaped the sends. Email revenue moved from 9 percent to 33 percent of total over 6 months.

Workstream 5 · Creator-led acquisition program. We built a micro-creator program: 50 creators at $200-$2K/month each. Attribution ran through a custom UTM-builder workflow plus dedicated creator landing pages. Blended CAC dropped 42 percent within 9 months as the creator channel scaled and meta-ads share contracted.

This archetype is one of our most-shipped engagement shapes in Los Angeles. The profile: LA clean-beauty DTC in skincare or wellness, $100K-$300K MRR, sitting on Shopify Basic with no subscription, education-first product positioning, creator-channel-curious but unattributed.

If that sounds like your brand, the playbook transfers. The 14-week timeline holds steady. The workstreams compress or expand in the same proportions. The metrics typically land within plus or minus 25 percent of the archetype numbers above.

Five capabilities transfer directly. Shopify Plus migration with SEO preservation. Education-first PDP architecture: ingredient cards, science modules, and before-and-after evidence. Recharge subscription on consumable essentials with SKU-specific intervals. Klaviyo replenishment-timing flows. And creator-program attribution architecture.

Every LA engagement starts with a 30-minute discovery call. Pacific Time, same-day response Monday to Friday, 9 to 6.