A Raleigh Research Triangle SaaS · $150K → $620K ARR.

This archetype is a slice of Research Triangle B2B SaaS we ship into reliably. Picture a $150K ARR product with strong technical foundations, a passable but underperforming marketing site, and a roadmap of integration work the founders have pushed into next quarter for two years.

The founder is a Triangle operator with a research-evidence orientation. The product sells to mid-market and enterprise buyers who do their homework before booking a demo. Before the engagement, the marketing site sat on an aging Webflow setup. Content was scattered across the homepage, the case studies were dated, and the docs portal lived inside the product app rather than as a public IA-first site.

Three structural problems compounded the growth ceiling. First, the marketing site failed to surface evidence: named customer logos, real benchmark numbers, third-party validation. Triangle buyers expect all three. The home page bounce rate sat at 71 percent.

Second, the docs portal was indexed inside the product app. Search engines saw "log in to view" and missed the high-intent organic traffic that comes from technical buyers reading API docs. Third, the trial-to-paid funnel had no real onboarding sequence. Trial users either self-served to success or bounced quietly, and the team did not know which.

Workstream 1 · Marketing-site rebuild on Next.js. We moved the site off aging Webflow and onto Next.js hosted on Vercel. Then we gave every page an evidence-led surface: named-customer logos, real benchmark numbers, third-party validation. Bounce rate dropped from 71 percent to 47 percent in the first 90 days post-launch.

Workstream 2 · Public docs portal. We pulled the docs out of the product-app sandbox and built a public, indexable docs portal at /docs. Each page carries TechArticle schema and a developer-facing IA. Six months post-launch, the docs portal accounted for 28 percent of inbound trial signups via organic search.

Workstream 3 · Onboarding redesign. The old first session said "figure it out." We replaced it with a guided four-step activation flow tied to the product's three core jobs-to-be-done. Trial-to-paid conversion lifted from 14 percent to 27 percent over 6 months.

Workstream 4 · Integration UI surfaces. We built a public integrations directory with per-integration deep-dive pages, screenshots, setup guides, and a "request an integration" CTA. It now drives roughly 12 percent of inbound trial signups. Sales reps cite it more than any other page in discovery calls.

Workstream 5 · Evidence-led case studies + benchmark content. Three deep-dive customer case studies shipped with named customers and real numbers. So did one annual benchmark report tied to the Triangle SaaS dataset. That benchmark report became the highest-converting top-of-funnel asset in the marketing program.

This archetype is one of our most-shipped engagement shapes: a Triangle B2B SaaS in the $100K to $400K ARR range, sitting on an aging marketing site, with a docs portal hidden inside the product app and a leaky trial-to-paid funnel.

The 12-week timeline holds steady across SaaS at this stage. The workstreams compress or expand in the same proportions, and the metrics typically land within plus or minus 20 percent of the archetype numbers above.

Five capabilities transfer directly to a comparable Triangle engagement.

1. Marketing-site rebuild. A Next.js rebuild with evidence-led content surfaces that respect the Triangle buyer's research-first instinct.
2. Public docs portal. Captures the technical-buyer organic search traffic that product-app docs cannot.
3. Onboarding redesign. Lifts trial-to-paid conversion by 8 to 13 percentage points in a typical engagement.
4. Integration UI surfaces. Drive a steady 10 to 15 percent of inbound trial signups.
5. Evidence-led benchmark content. A benchmark or research-report asset that earns top-of-funnel attention without paid amplification.

Every Triangle engagement starts with a 30-minute discovery call. The scope, timeline, and budget come back in writing within 48 hours. We work on Eastern Time, with same-day response Monday to Friday, 9 to 6.