An Edmonton gov-tech SaaS · $70K → $340K ARR.

The archetype represents a slice of Edmonton gov-tech we ship into reliably: a $70K ARR civic-SaaS or provincial-government adjacent SaaS operator, founded by a UAlberta or Amii alum who has built a strong product but has been losing RFP processes against thinner competitors with better procurement collateral. Pre-engagement state: marketing site on a 2021-vintage Webflow build with mixed-quality accessibility (failing WCAG 2.1 AA on color-contrast and keyboard navigation), no audit-trail surface in the dashboard, RFP responses authored from scratch every time, RFP win rate at 7 percent.

Three structural problems compounded the growth ceiling. One, accessibility failures meant the product hit procurement-stage blockers at provincial agencies; the buyer's accessibility-officer flagged WCAG issues on the marketing site even before the product evaluation began. Two, the dashboard had no audit-trail surface, so government compliance buyers could not validate data provenance, which meant losing competitive-evaluation rounds. Three, RFP responses were authored from scratch, so each one took two weeks of senior-engineer time and arrived too late to influence the procurement timeline.

Workstream 1 · Marketing-site rebuild on Next.js with WCAG 2.1 AA baseline. Migration from Webflow to Next.js on Vercel. Every component built and tested against WCAG 2.1 AA: color-contrast, keyboard navigation, screen-reader landmarks, focus-visible states. Storefront Core Web Vitals all green at month 2.

Workstream 2 · Audit-trail dashboard surfaces. Built audit-trail UI inside the dashboard with append-only event logs, role-based-access export, and provenance trails for every data mutation. Provincial-agency procurement officers could now validate data provenance during evaluation rounds. Win rate on competitive evaluations lifted from 22 percent to 41 percent.

Workstream 3 · RFP-shaped content surfaces. Built a public RFP-response library: pre-authored answers to 80+ standard procurement questions (security, accessibility, data residency, vendor diversity, SLA), exportable as a single document. RFP authoring time per submission dropped from two weeks to two days; RFP win rate moved from 7 percent to 19 percent.

Workstream 4 · Public docs portal. Built the public docs portal at /docs with API reference, integration guides, and changelog. Per-page TechArticle schema. Six months post-launch the docs portal accounted for 24 percent of inbound qualified leads via organic search.

Workstream 5 · Procurement-aware case studies. Three deep-dive case studies with named customer agencies and real procurement-cycle data (months from RFI to PO, integration timeline, accessibility-audit pass rate). The procurement-aware case studies became the most-cited content in active RFP processes.

The pattern this archetype represents (Edmonton gov-tech or civic-SaaS in the $50K to $200K ARR range, with mixed-quality accessibility, no audit-trail dashboard surface, RFP responses authored from scratch, win rate stuck under 10 percent) is one of our most-shipped engagement shapes for the Alberta capital. The 14-week timeline holds steady; the workstreams compress or expand in the same proportions; the metrics typically land within plus or minus 20 percent of the archetype numbers above.

Five capabilities transfer directly to a comparable Edmonton engagement.

1. Marketing. site rebuild on Next.js with WCAG 2.1 AA baseline that eliminates procurement-stage accessibility blockers.
2. Audit. trail dashboard UI with append-only event logs and provenance trails.
3. RFP. response library that compresses RFP authoring time from weeks to days.
4. Public docs portal that captures technical. buyer organic search.
5. Procurement. aware case studies with real procurement-cycle data.

Every Edmonton engagement starts with a 30-minute discovery call. The scope, timeline, and budget come back in writing within 48 hours. Mountain Time, seven-hour overlap to our New York HQ.